- Written by Brian Salgado
Crimson Cove Homes builds communities in Edmonton with clients’ needs in mind.
Wade Grabeldinger and Jon Schwartz watched for years as the large production homebuilder that employed them treated its buyers like numbers instead of valued customers. This motivated them to launch Crimson Cove Homes to offer homes customized to its clients’ desires.
“This is probably the most expensive purchase of someone’s life,” says Grabeldinger, who serves as CFO of Crimson Cove Homes. “These production builders strove to minimize customer involvement as much as possible in order to plan and build the homeowner’s house as fast as possible for the lowest cost.