Henin delivers its European-inspired philosophy to the American way of life.
Jerome Henin, president of Henin Group, has been guiding the company in building production and custom homes since 2005 with his more than thirty years of experience in property development and construction. Henin has a versatile background in architecture and construction that includes professional degrees, corporate positions and hands-on experience in the European and the U.S.’ markets dealing with all facets of real estate and development. Originally from France, Henin began his professional real estate studies and career in Paris.
“I expanded my business to Florida in 1994 and began building the many companies that the Henin Group is comprised of,” Henin says.
According to Henin, one key success strategy for Henin Homes is to have an intimate relationship with architects and clients. Typically, clients will select a base floor plan, but the company will work with the architect through every step in the design process on each custom home it builds.
“Our methodology is to offer European-inspired products designed for the American way of life,” Henin says.
Clients can customize everything in the home from the decorative arches to the structure of one of their models with a team that is ready to start from scratch. Clients work directly with the builder’s sales consultants through this process and meet with the builder as necessary. At the point of construction, the client and builder will interact on a regular basis.
The company takes a personal approach to the design process, leaving the subtle but distinctive touches of a Henin Home on every build. It’s important for Henin to keep his products fresh so the company revises models every six months.
“A goal of mine is always to maintain a certain design aesthetic, to have the homes reflect the clients’ tastes combined with a South of France, Mediterranean styling,” Henin says. “We use authentic Mediterranean architecture, including tile roofs, brick pavers, brushed stucco and offer granite as a standard in our kitchens and bathrooms to carry the feeling of luxury throughout the home.”
It is central for Henin to select a prime location for his custom communities, so that they feel like ‘retreats.’ In regards to the company’s Riviera Bella development in Debary, Fla., Henin states that, “the community sits directly on the St. John’s River, the longest river in Florida, and backs up to a conservation area that is a natural amenity, more beautiful than one I could ever design. Within the gates, I also wanted to create a number of amenities for the residents to enjoy. We have built a 5,500-square-foot clubhouse with theatre room, billiard and poker tables, fitness center and locker rooms with showers and a beach entry community pool. There is also a private boat ramp that allows residents direct access to the St. John’s River.”
Henin has taken the idea of a retreat even further within Riviera Bella’s gates, separating the community into three Villages: Mediterra, Villagio and The Estates. Each village has its own distinctive floor plans and features.
“The goal of developing in this area of Debary was to create a specialized home market within the area,” Henin says. “The median home in Volusia County is around $120,000 where the median home in Riviera Bella is $320,000. By building a luxury home community in Debary, we have taken the reigns for controlling the real estate market and helped build positive economic growth in that area.”
Thinking ahead also helps Henin’s vision gain ground within sustainable development communities. “We are very excited that central Florida’s first commuter train, the SunRail, will have its Debary Station four miles from the Riviera Bella gates,” he says.
Henin likes to surround himself with a team of intelligent people who not only have the potential for growth, but the desire.
“I am willing to invest the time and resources in my employees who want to take advantage of them,” he says. “I also sponsor a student from the Toulouse Business School in Europe every year. They spend four years in the university, one of which is in a foreign country, and six months with our company. I try to make it a very exciting, hands-on experience for them.”
Underneath the Henin Group are families of other companies that work cohesively together. They include Henin Realty, the exclusive broker for Riviera Bella; Henin Realty of Miami; Henin International Services, which primarily works with an international market; Henin Homes as the homebuilder; and Traderscove Corp., a project development company and the parent company for Riviera Bella.
Henin Group’s three-headed approach of investing in a successful structure for business keeps it grounded, without ever losing sight of the future and how to get there.
“My goal is never to be the largest company or a mass home producer,” Henin says. “The goal is always, of course, expansion. But, my immediate goal is to see the company grow in a positive, predictive way.”
Ultimately, the company will continue to make its production and philosophy meet at a crucial point within the client relationship.