- Written by MBD Editor
In today’s developments, promoting lifestyle amenities in a more nuanced way can speak to what homebuyers want.
Lifestyle amenities offered by a new community will attract homebuyers and residents, but the most successful developers and builders know there’s an art to what they offer. A well-sculpted golf course or luxurious clubhouse on a prospectus might help, but designing and promoting lifestyle amenities in a more nuanced way can speak to what individual homebuyers want. Developers and builders can increase chances for success by incorporating an experienced management company early on, gaining from their expertise, research and resources. We asked Michael Mendillo, president of FirstService Residential Mid-Atlantic, and Judy Julison, senior vice president of lifestyle programming for FirstService Residential (www.fsresidential.com), to share their perspectives.