Downtown Core

A WAVE OF RESIDENTIAL DEMAND IN CITY CORES HAS BEEN LAUNCHED BY THE YOUNG AND THE ELDERLY.

A WAVE OF RESIDENTIAL DEMAND IN CITY CORES HAS BEEN LAUNCHED BY THE YOUNG AND THE ELDERLY.Adecade or two ago, urban planners were most concerned about “the donut.” That’s how they described what was happening in major cities. Nearly everyone was moving to the suburbs, and the center was being hollowed out. Once workers left their jobs at the end of the day, downtown cores were turning into ghost towns.

There were outcries of alarm. What to do about the situation? Surely it wasn’t healthy. Guess what? Political, economic and demographic factors have combined to reverse that trend. Much of a city's nutritional value is at the former “hole in the middle.” Many would argue it’s where lifestyles have taken their biggest leap forward. The first wave of change occurred when crime-fighting mayors turned downtown living into a safer experience.

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Modern Rustic Design

TODAY’S MODERN RUSTIC HOMES HIT ALL THE RIGHT NOTES WITH BUILDERS AND HOMEOWNERS.

TODAY’S MODERN RUSTIC HOMES HIT ALL THE RIGHT NOTES WITH BUILDERS AND HOMEOWNERS.Just as the most interesting paint colors are those that straddle two hues—i.e., the watery color created when blue and green mingle or the chic “greige” that comes from gray and beige—the most interesting homes color outside the lines of any one design style. “Rustic modern” may sound like an oxymoron, but the name (and others like “rustic contemporary” and “urban rustic”) suits this emerging design style perfectly. Today’s modern rustic homes hit all the right notes with builders and homeowners who seek eclectic spaces with the warmth and charm of an old farmhouse or ski lodge and the bells and whistles—and sophistication—of a new build. The following trends drive this movement.

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Millennial Market

REPRESENTING A QUARTER OF THE U.S. POPULATION, MILLENNIALS ARE THE NEXT BIG MARKET.

REPRESENTING A QUARTER OF THE U.S. POPULATION, MILLENNIALS ARE THE NEXT BIG MARKET.Without question, today’s builders and remodelers need to be aware of the latest home styles in order to grow their business. After all, trends are the inspiration for home designs that sell — driving floor plans, color selections and product choices. But with a greater emphasis now being put on sustainability in home construction, how can builders merge great design with green design? The key is knowing who you are building for, what they want and how to make it happen.

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