On Site With: Ali Vafai

The president of The Money Source provides some insight on how to better reach first-time homebuyers, what’s most important to them right now, and what makes for an ideal location.

As one of the largest government lenders in the United States, The Money Source is uniquely positioned to identify trends in first-time homebuying. The Melville, New Yorkbased correspondent lender processes tens of thousands of Federal Housing Administration, Veterans Administration and U.S. Department of Agriculture loan applications, the vast majority of which are for first-time home purchases. The lender creates an annual top-10 list of which cities are hottest for individuals and families choosing their first home purchase. ¶ For those builders who serve this market, Ali Vafai, president of The Money Source, provides some insight on how to better reach first-time homebuyers, what’s most important to them right now and what makes for an ideal location.As one of the largest government lenders in the United States, The Money Source is uniquely positioned to identify trends in first-time homebuying. The Melville, New Yorkbased correspondent lender processes tens of thousands of Federal Housing Administration, Veterans Administration and U.S. Department of Agriculture loan applications, the vast majority of which are for first-time home purchases. The lender creates an annual top-10 list of which cities are hottest for individuals and families choosing their first home purchase.

For those builders who serve this market, Ali Vafai, president of The Money Source, provides some insight on how to better reach first-time homebuyers, what’s most important to them right now and what makes for an ideal location.

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Film for your Home: The Clear Choice?

Window film is an often underutilized home improvement product made of polyester plastic. Most film products are applied to the interior surface of the glass and feature a scratch-resistant coating on the outer surface to protect the film from damage.

Window film is an often underutilized home improvement product made of polyester plastic. Most film products are applied to the interior surface of the glass and feature a scratch-resistant coating on the outer surface to protect the film from damage.Whether you’re buying or remodeling your home, it’s an exciting and busy time. So much anticipation, so many tasks; some fun, others daunting. It’s not uncommon for homeowners to go through 30 shades of paint before determining which is best for the bathroom, or to spend months trying to find the perfect dining room table. But have you thought about the home’s windows?

The application of window film can offer an array of benefits to homeowners ranging from increased personal comfort to improved aesthetic appeal. Additional benefits include energy savings, reduced fading of flooring, artwork and furniture, and reduced glare. Window film is an often underutilized home improvement product made of polyester plastic. Most film products are applied to the interior surface of the glass and feature a scratch-resistant coating on the outer surface to protect the film from damage.

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Multifamily Amenities That Distinguish Products

Determining which amenities are attractive to potential buyers has become an integral part of developers' marketing strategies. As the needs of residents evolve over time, so does the level of amenities they want.

Determining which amenities are attractive to potential buyers has become an integral part of developers' marketing strategies. As the needs of residents evolve over time, so does the level of amenities they want.With a vast selection of multifamily buildings to choose from throughout the country, determining which amenities are attractive to potential buyers has become an integral part of developers' marketing strategies. As the needs of residents evolve over time, so does the level of amenities they want. So, the question is, how does a developer determine which of these amenities are most desirable?

First and foremost, identifying a target audience and clearly understanding its specific needs and wants are crucial. At Dranoff Properties, our buyers often include affluent baby boomers exchanging their vast suburban footprints for smaller options that cater to later-in-life living. These boomers desire world-class amenities within the buildings they reside, as they seek a lifestyle that is less demanding in terms of maintenance and upkeep of their home. They also desire a lifestyle that provides them with options and opportunities that could never be replicated as single family homeowners. Given new technologies and the creativity of developers and architects everywhere, the possibilities are endless.

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