With a broad portfolio, Lindsay Pope Brayfield Clifford & Associates has an edge on the hospitality market.
BASED IN GREATER ATLANTA, Lindsay Pope Brayfield Clifford & Associates (LPBC) has distinguished itself as a major player in the hospitality market and other sectors.
Established as a small general practice community architecture firm in 1975, company leaders accepted an opportunity to take on a hospitality project that same year. The LPBC team since has designed more than 323 hotels and has added an array of engineering services and interior design.
That project 38 years ago came about when founder Winford “Buck” Lindsay applied the company’s values – clean, efficient and functional design as well as attentiveness to client satisfaction – to a hotel, LPBC principal Mike Clifford says.
“Buck Lindsay was helping out another architect on a Days Inn project,” he says. “Days Inn was so impressed with Buck, they asked him to be their national architect.”
The hospitality industry continues to be part of the company’s success story, with multimillion-dollar jobs each year on what Clifford says is a changing dynamic.
“The industry is moving to more urban sites with integrated parking,” he says. “These are small, complicated sites where you need to stack arrival, amenities, parking and guest rooms vertically.”
LPBC has adjusted to suit customers’ needs, adding to the company’s expertise so it maintains its position in the market. “We’ve had to become experts on downtown zoning requirements, the intricacies of building code requirements for high-rise buildings, and taking a four-story hotel prototype and organizing it vertically,” he says.
No matter the trends, LPBC upholds its vision to stay sensitive to clients’ vision – from details to overall impression. Case in point is the retro-themed Cabana Bay Beach Resort, now open at Universal Studios in Orlando, Florida, where visual impact is a critical part of its visitors’ experiences. The resort involved an 1,800-room hotel with two large pools, a slide, a lazy river, a bowling alley, an arcade and large dining hall.
“This project was based on a midcentury design theme that is woven through the whole project,” Clifford says. “The success of the project can be seen even in the smallest details and is a testament to the cooperation of a very large design team.”
But hospitality is only the company’s first niche market. LPBC is also a leader in the local K-12 education market, where it has completed several schools for local school districts and private schools. The current two-story elementary prototype for Gwinnett County, Georgia, and the Long Forum for Greater Atlanta Christian School are just two of several education projects.
In 1986, LPBC added engineering services to its capabilities.
The undertaking was led by Greg Brayfield, and now those services include structural, mechanical and electrical engineering – a strong compliment to the design work and a new way to serve the market.
In 1982, company leaders added interior design, now led by the American Society of Interior Designers-certified Vanessa Burt. Burt has held the post since 1986.
The company also has a strong presence in designing for education structures, with dozens of elementary, middle and high school projects completed.
That specialty thrives under the leadership of Becky Pope, while Clifford leads LPBC’s public buildings and retail projects. That field spans structures from fire stations to public libraries.
In addition to a diverse body of work, the company is known for sticking to budgets and delivering successful designs and engineering services on time – with a constant eye on project development. A commitment to quality and a job well-done is part of LPBC’s established reputation, and the company consistently has landed among the top architecture/engineering firms as ranked by the Atlanta Business Chronicle.
Clifford says tackling each project with the mindset of attention to detail is part of what makes LPBC stand out.
“We are known for creative problem- solving and quality construction documents,” he says.
Most important, though, is putting the client’s interest first. LPBC’s customer service has been key to the company’s success, Clifford says.
“We strive to satisfy our clients’ need for a project that is on time and on budget,” he says.